and are celebrating 10 years since they left their native Tucson to chase their rock-and-roll dreams.
And after years of eating ramen and working odd jobs including at call centers, the pair and their studio is starting to make a name for themselves in LA鈥檚 competitive hip-hop and pop music production scene.
Since the COVID-19 pandemic, Rice and Rodriguez have seen an uptick in the number and caliber of artists that want to work with their studio, which they run out of their Los Angeles apartment.
They鈥檝e worked with from the Memphis hip-hop powerhouse Three 6 Mafia, the New York City hip-hop duo Nice & Smooth, Cousin Stizz and from Bone Thugs-n-Harmony.
People are also reading…
鈥淲e鈥檝e had some big names under our umbrella,鈥 said Rodriguez, 30.
鈥淲e are still on the road to do what we want to do individually. We still have goals we haven鈥檛 hit yet, but we are successful so far,鈥 added Rice, 31.
That success has included Rodriguez鈥檚 first-ever Billboard No. 1 certification last summer for his work producing Trevor Daniel鈥檚 single 鈥淔alling,鈥 which topped the charts in June. He also was part of the team at LA鈥檚 star-making Chalice Studios that produced Lil Nas X鈥檚 鈥淥ld Town Road鈥 that was nominated for a Grammy.
Rodriguez worked for Chalice for four years until COVID-19 shut down studios and venues last spring.
When Chalice regrouped this fall, the studio didn鈥檛 have enough work to keep Rodriguez full-time, so he shifted gears and turned his focus to freelance producing as well as projects with his and Rice鈥檚 Jordan River.
Rodriguez and Rice grew up on Tucson鈥檚 southwest side and met at Valencia Middle School when Rice was in eighth grade and Rodriguez was in seventh. They struck up a friendship over their shared loved of University of 蜜聊直播 basketball that continued at , Rice said.
At Pueblo, both boys migrated to the school鈥檚 student-run TV and radio stations, getting valuable experience on the production end. Both determined they were going to pursue music as a career, although Rice admits that he had a backup plan: 鈥淚f music wasn鈥檛 going to work out, it was social work or counseling,鈥 he said.
It was Rice who convinced Rodriguez in 2010 to change his plans from attending the UA 鈥 Rodriguez had just finished his associates degree at Pima and was headed to UA to pursue a teaching degree 鈥 to join him at Tempe鈥檚 Conservatory of Recording Arts and Sciences, an intensive ninth-month program that led to studio internships in Los Angeles.
They haven鈥檛 looked back.
鈥淚t鈥檚 been really good,鈥 Rodriguez said, even accounting for the pandemic setbacks. 鈥淭he universe is telling me I鈥檓 kinda doing the right thing.鈥
鈥淵ou take that leap of faith and move out of Tucson,鈥 added Rice, who still has his day job at a LA studio in addition to Jordan River. 鈥淭ucson has a rich history of music, but it鈥檚 always like a pipe dream. Growing up on the southwest side of Tucson, people don鈥檛 encourage you to follow creative arts. ... I say embrace the creative side. Don鈥檛 be afraid to go for the arts. ... This is attainable.鈥