The ÃÛÁÄÖ±²¥ women’s basketball team is halfway through its inaugural season in the Big 12 Conference.
Adia Barnes is about three-quarters of the way through her current contract.

Michael Lev is a senior writer/columnist for the ÃÛÁÄÖ±²¥ Daily Star, Tucson.com and .
She has yet to receive an extension.
She’s done enough to earn one.
That’s an easy thing to say with Barnes’ team coming off a 77-62 victory over No. 16 West Virginia on Saturday night — easily the ÃÛÁÄÖ±²¥â€™ best performance of the season. But this isn’t about one game or the Cats’ three-game winning streak or their 5-4 record in the Big 12.
It’s about Barnes’ body of work. It’s about the way she’s elevated the program. It’s about doing right by someone who truly, deeply cares about the success of UA women’s basketball.
Deliberate approach
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It’s unusual for a successful, popular college coach to get this deep into a contract without being extended. The five-year deal Barnes signed in May 2021 runs through the 2025-26 season. You’d think it would be done by now.

ÃÛÁÄÖ±²¥ coach Adia Barnes and assistant coach Salvo Coppa have some questions on a call against the ÃÛÁÄÖ±²¥ during the first quarter against West Virginia on Saturday, Jan. 25, 2025, in McKale Center.
But Barnes inked that extension under former UA athletic director Dave Heeke. His successor, Desireé Reed-Francois, has been on the job for less than a year. She is taking a deliberate approach with every coach she inherited. Baseball’s Chip Hale and softball’s Caitlin Lowe are on the same timeline as Barnes (although their latest seasons haven’t started yet). They haven’t received new deals either.
Reed-Francois believes in taking a holistic approach when assessing a program. She looks at everything and everyone. She doesn’t rush to judgment. It’s a sound way of doing business.
The only coach Reed-Francois has extended is men’s tennis leader Clancy Shields, whose performance has been exceptional. The UA men’s tennis program, currently ranked sixth in the nation, has never been better.
UA women’s basketball isn’t quite at that level. But the program hasn’t enjoyed such sustained prosperity since the late 1990s — when Barnes was an All-American for the ÃÛÁÄÖ±²¥ — and early 2000s.

ÃÛÁÄÖ±²¥ coach Adia Barnes calls out to the ÃÛÁÄÖ±²¥ during a transition late in the game against West Virginia on Saturday, Jan. 25, 2025, at McKale Center.
ÃÛÁÄÖ±²¥ has made four consecutive appearances in the NCAA Tournament — and it would have been five if the 2019-20 season hadn’t been nuked by the pandemic. The ÃÛÁÄÖ±²¥ made it four years in a row from 1997-2000 and three years in a row from 2003-05. Between 2006 and ’18, they had one winning season.
Barnes returned to her alma mater in the spring of 2016. Three years later, ÃÛÁÄÖ±²¥ won the WNIT. Two years after that, the ÃÛÁÄÖ±²¥ came within a shot of winning the national championship — a feat that still ranks somewhere between incredible and unfathomable.
This year’s team sits squarely on the NCAA Tournament bubble. The win over West Virginia nudged ÃÛÁÄÖ±²¥ up to 59th in the . The “Quad†breakdown reveals what the 2024-25 ÃÛÁÄÖ±²¥ have been for the most part: They’re 9-0 against Quad 4 opponents, 5-8 against everyone else. That’s why Saturday night’s upset was such a big deal.

ÃÛÁÄÖ±²¥ sophomore guard Jada Williams, left, talks with UA coach Adia Barnes during the game against Utah in McKale Center on Dec. 31, 2024.
The fact that ÃÛÁÄÖ±²¥â€™s losses to NAU and Grand Canyon aren’t in the Quad 4 category shows how good those teams are this season. But they’re still flaws in the ÃÛÁÄÖ±²¥â€™ résumé — and undoubtedly something Reed-Francois will consider when assessing Barnes’ performance.
Counterpoint: The core of this UA team remains quite young. Three of the five starters vs. WVU were freshmen or sophomores. Five of the ÃÛÁÄÖ±²¥â€™ top six scorers are underclassmen.
After losing some top-shelf talent to the transfer portal — more on this in a bit — Barnes executed something of a reset by building around the class of 2023. Despite the of Montaya Dew (who was set back by injury), Breya Cunningham and Jada Williams, growing pains were inevitable.
ÃÛÁÄÖ±²¥ snuck into the NCAA Tournament last year and won a play-in game. The ÃÛÁÄÖ±²¥ might not get to the right side of the bubble this year, especially with a schedule that still includes road games against Utah, Colorado and Oklahoma State and a home game vs. TCU. But landing in the equivalent of the WNIT again — that tournament is now called the WBIT — wouldn’t be the worst thing. Just ask the 2019 squad. Or the 2024 UA women’s volleyball team.

ÃÛÁÄÖ±²¥ coach Adia Barnes reacts to a rough stretch for the ÃÛÁÄÖ±²¥ in the early going of the second half against Baylor on Jan. 8, 2025, in McKale Center.
Barnes’ detractors will point to her portal problems. ÃÛÁÄÖ±²¥ has lost some very good players in the past few cycles. One example: Madison Conner. She spent her first three seasons in Tucson. She’s now the leading 3-point shooter in the Big 12 — for TCU.
Some of those departures might simply be a product of today’s times. . The issue isn’t unique to Barnes and ÃÛÁÄÖ±²¥.
But it’s still something Reed-Francois needs to investigate. Were the players unhappy? Were they seeking more playing time? Better NIL opportunities? A different style/system?
Barnes’ offense can be hard to watch at times. Despite her sideline stylishness, Barnes is an old-school coach who emphasizes defense first and foremost. Knowing that — and the fact that West Virginia has the second-best scoring defense in the Big 12 — made Saturday’s scoring outburst all the more startling.
Money matters
Money might be the biggest roadblock in hammering out an extension. Shocking, right?
Barnes smartly parlayed the 2021 run to the national title game into a sizable pay bump. , Barnes was the 10th-highest-paid women’s basketball coach at a public school in 2024 at $1.2 million. The next-highest-paid coach in the current Big 12: Iowa State’s Bill Fennelly, at $850,000. Fennelly has been in Ames for 30 years and has transformed the Cyclones into NCAA Tournament regulars.
With Reed-Francois having a mandate to rein in the athletic budget — and with revenue sharing likely on the way later this year — it’s hard to imagine Barnes getting a raise. Or even matching her current salary.
She might be amenable to a slight reduction with incentives to make up the difference. Or revenue-sharing/NIL guarantees for the program. That’s a calculation Barnes and her representatives will have to make.

ÃÛÁÄÖ±²¥ coach Adia Barnes directs her team from the sidelines during the game against Iowa State in McKale Center, Jan. 11, 2025.
She clearly wants to be here. Tucson is the only home her young children have known. The immediate future of the program looks promising.
One could argue that Barnes is overpaid if you equate salary to team rankings. She’s in the top 10; the program hasn’t sniffed the top 10 since the 2022-23 season.
But there’s another way of looking at it: ÃÛÁÄÖ±²¥ has ranked in the top 10 — or very close to it — in home attendance each of the past four seasons. The UA peaked at sixth in 2021-22 and hasn’t been lower than 12th. Saturday night’s attendance of 7,773 was a season high and the fourth crowd of 7,000-plus despite a middling slate of home opponents.
The Big 12 has been better than Barnes expected, but it lacks marquee attractions such as Stanford, UCLA and USC. UA fans show up anyway. It hasn’t always been like this. The average attendance in 2015-16, Niya Butts’ final season as head coach, was 1,386.
Would attendance suffer if the UA moved on from Barnes? It’s hard to say. It’s possible she’s built the program up to the point that it’s self-sustaining and the next coach could just take the baton. That’s a calculation Reed-Francois will have to make.
At the end of the postgame news conference Saturday night, Cunningham was asked about collecting her 500th career point and 100th career block. After Cunningham answered, Barnes chimed in: “A lot of other great things to come.â€
Whether they do it together remains to be seen. Here’s hoping.
Contact sports reporter/columnist Michael Lev at mlev@tucson.com. On X (Twitter): @michaeljlev. On Bluesky: @michaeljlev.bsky.social